The proper drinking of Scotch Whisky is much, much more than sheer indulgence. According to David Daiches, renowned Scottish literary historian and scholar, it is a toast to civilization, a tribute to the continuity of culture, a manifesto of man’s determination to use the resources of nature to refresh mind and body and enjoy to the full the senses with which he has been endowed.
The brand, an imprint under Chivas Regal, does produce other even more sophisticated and prestigious Whiskies today but Royal Salute 21 Year Old is how it all began. If you were to ask them how they created the most prestigious Whisky in the world, they’d give you a short answer: “We begin where others end.”
Since that momentous day in 1953, when the young Queen Elizabeth II made her regal entrance upon the world stage in what was the first internationally televised event- London has transformed itself from the seat of a disappearing 19th Century Empire into the most pulsating, creatively diverse city in the world. Her appearance, seen by a global audience of nearly 300 million, heralded the coming of the modern mass-mediated world that we live in today. Nowhere has that change been more apparent than in Elizabeth’s capital. That coronation proved to be a turning point and, 500 miles from London, a man called Charles Julian commemorated it in suitably historic style.
Charles was Master Blender at Chivas Brothers, the owners of the remote Strathisla Distillery, the oldest working Distillery in the Highlands. It also had an impressive legacy: for decades its owners had been putting down casks of whiskies of great distinction and, in so doing, building perhaps the finest collection in Scotland. To mark the Coronation, Charles Julian had a bold vision: “What if we begin where other whiskies end… what if we create a Whisky that comprises only those that are a minimum of 21 years of age?”
Charles called upon his genius as a Master Blender to craft a blend that would itself become not just an aristocrat amongst Whiskies but also the ultimate tribute to the young Queen in both the Whisky and the name chosen. For it was to be known as Royal Salute 21 Years Old, after the 21-gun salute of friendship and respect that has been fired to honour dignitaries, sovereigns and nations since medieval times.
Since Coronation Day, 1953, only three men have succeeded Charles Julian as Master Blender. And each has used his expertise and experience to recreate Royal Salute 21 Years Old to Charles’s exacting standards. But, rather than simply upholding this illustrious tradition, they’ve taken Charles’s challenge and set about creating their own masterpieces for further generations of Whisky lovers.
This, coupled with unique, high-end packaging has enabled Royal Salute to become a jewel in the crown of Scotch Whisky.
The 21-year-old masterfully crafted liquid is housed in a flagon made at leading British ceramics firm Wade. Each flagon actually began its journey back in the Jurassic period. It is Cornish clay from that epoch that is hand-crafted, air dried and then burnished in one of three colours – Ruby, Emerald and Sapphire – to represent the jewels on Queen Elizabeth II’s Coronation crown. The bottle is then hand cut with a diamond-tipped tool so that both the clear glass and tantalising glimpses of the golden Whisky might be revealed through the blue crystal. More than forty hours of work, care and attention to detail goes into each bottle. Add to this the sheer quality of the liquid inside and the result is a package that comes as close to perfection as anything else ever can. It is quite simply one of the world’s best Whiskies.
The Royal Salute, is truly a rare example of a brand joining a long established party and fitting in straight, never feeling any way out of place. No gaudy new money here. This is sheer class, a Whisky that has earned its place at the top of the established order.
This month, Bengaluru Duty Free has a surprise for all those who love to treat themselves like royalty from time to time. Introducing our fabulous mega promotion on the rarest gem amongst Whiskies, the Royal Salute!
Become an Exclusive Royal Salute Patron by getting your bottle personalised with your very own name engraved on a royal badge.
As part of this irresistible promotion, we also let you take home some exclusive Royal Salute photo memorabilia. Photograph yourself against a backdrop that exudes sheer vintage royalty – complete with a sleek, vintage car, bespoke luggage and a majestic designer accent chair, reminiscent of the ancient maharajas of yore, travelling in luxurious style.
And since Attention comes hand in hand with Royalty, it is only a given that you will be at it’s very centre once we share your picture with the world!
Also, you can now enjoy 10% off on a bottle of Royal Salute! Hurry though – this offer is only valid for the months of July and August! Visit our website today to shop online!