Whisky and the Worldly Woman

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Men have always, largely, been the focus of Whisky advertising and marketing. Probably because they are the largest consumers. But we would be remiss to discount the growing numbers of the fairer sex who enjoy a peg or two.

The world has largely categorised women who drink (alcohol) as wine or cocktail drinkers. At restaurants, you don’t blink or look again when you glimpse a woman sipping from a delicate wine glass. Wine has been known to please the feminine palate and has been given its due.  But little has been said about a lady and her Scotch.

Women have a more refined sense of smell than men and can better appreciate the finer notes of different Whiskies. It has been said that women who drink Whisky are connoisseurs, have specific tastes, know what they want, and enjoy comfort and deep conversations.

Did you know that in the West, it is not a new phenomenon for women to drink Whisky? In fact in the movie Anna Christie (1930) Greta Garbo’s opening words were “Gimme a Whisky… And don’t be stingy”! However, with stiff competition from Vodka and its easily mixable nature, Scotch took a backseat for a while. Most people stopped associating it as a drink you mixed with anything and because it was more of a “neat” kind, it lost points for low versatility.

Today a quarter of the world’s Whisky drinkers are women, and the UK boasts a third. The rise in the popularity in Whisky amongst women drinkers has been attributed to several factors. One is the resurgence of Whisky based cocktails such as the ‘Old Fashioned’, ‘Manhattan’ and ‘Whisky Sour’ which became favourites with women more open to experimenting.

A larger variety of available Whisky brands is also a reason, one that goes hand-in-hand with a rise in women with disposable incomes and more sophisticated tastes. The word-travelled woman of today is more confident, more aware, and certainly more discerning. Pop culture has taken a liking to her and showcased her in TV shows like Mad Men that have been hugely instrumental in giving Whisky the centre stage again.

In fact Christina Hendricks, a lead in Mad Men, was in 2012 named brand ambassador for the popular Whisky brand Johnnie Walker, giving female Whisky drinkers outright respect and recognition from their male counterparts. Other famous female Whisky drinkers include Lady Gaga and Hillary Clinton.

What sets Whisky apart from other liquor is that it demands attention for itself. As Emma Barnett, (self-confessed Whisky lover) of The Telegraph puts it, “(Whisky) doesn’t blend into the background of an experience… It is the experience.”

The Bengaluru Duty Free range of Scotch Whiskies is sure to tantalise any palate, male or female. Today, we extend a warm welcome to our lady patrons and we promise that your taste in Whisky will only serve to educate our business further and help us serve you better. Visit www.bengalurudutyfree.in 

 

Celebrating the Famous Five

At Bengaluru Duty Free we stock over a 100 different kinds of Single Malt Whiskies. A wide range of only the best for you to choose from so you don’t have to shop anywhere else.

This month we showcase five of our top brands of Single Malt Whiskies, to celebrate the connoisseur in you, our discerning traveller.

The Singleton

The Singleton Single Malt is distilled using water of exceptional quality, drawn from the same well since 1896. Characterised by exceptional smoothness, this Whisky is aged for 12 to 15 years in casks that are a combination of American and European Oak. The Singleton of Glen Ord is a product of the White Burn’s water and the Black Isle’s barley and tantalises the palate with the vibrancy of dark berries, cherries and blackcurrants. This ‘hidden gem’ is rich, complex and confident with hints of melon and citrus fruit blended with crystallised ginger coated in chocolate creaminess. A winner of several recent awards, it also boasts The Scotch Whisky Master’s Gold (2014).

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The Glenlivet

The Glenlivet Single Malt Whisky is the biggest selling brand of Single Malt in the United States and the second biggest globally. Founded in 1824 in the parish of Glenlivet in the Scottish Highlands, this Whisky is described in packaging and advertising as “the Single Malt that started in all”. With a history as hair-raising as any modern day thriller, the journey of the Glenlivet name began in the illegal realms of Whisky distilling, shooting to fame once it became legally licensed and coveted by connoisseurs from the locals to the aristocracy. With its distinctive flavours and pure notes, The Glenlivet has its sights set on being the World No. 1 Single Malt Whisky. It has several awards and medals (over 12 so far) to its name and The Glenlivet’s 18 year old Single Malt is its most highly decorated product so far.

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Glenmorangie

This beautiful Single Malt is produced through the marriage of the spirit distilled in Scotland’s tallest stills with American white oak casks. Glenmorangie was amongst the earliest distillers (1960s) to age their Whisky in ex-bourbon rather than sherry casks. The 10 year old Glenmorangie Single Malt Whisky is matured for a decade in these casks from Missouri, resulting in a perfect balance of sweetness and complexity and a mature, soft, mellow and creamy spirit. To the nose the aromas of citrus and peaches is gently blended with that of vanilla; the palate senses the vanilla first which then bursts into flowery fruitiness.

Winner of several accolades, it is considered the “original expression of the Glenmorangie collection” and is winner of the most ‘Gold Best in Class’ Awards between 2006 and 2011 than any other Single Malt Whisky.

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Glen Deveron

This fine Malt Whisky is crafted at a distillery on the rugged coast of North East Scotland. Although relatively young (begun in 1962), Glen Deveron still employs the traditional manner in crafting its Single Malts, using copper pots, fine malted barley and pure spring water. The youngest of the Malts is 16 years old, aged in sherry-oak casks to produce a fuller, fruitier taste. The extended maturation period they receive in the casks ensures a smooth and exceptionally mellow finish. A double award winning collection, this Single Malt is set to take over the Traveller Retail world.

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The Balvenie

A winner of over 10 awards, The Balvenie is a fine range of Single Malts, claimed to be unique in its combination of natural alchemy and centuries-old craftsmanship. The distillery has its own home-grown barley and a traditional malting floor, one of the last of its kind. The Single Malts of Balvenie are “rich, luxuriously smooth and underpinned by a distinctive honeyed character.” The Balvenie PortWood aged 21 years is a marriage of the rare Balvenie spirit with port casks or pipes that once held fine port wine.

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Come, discover the world of Scottish Highland and coastal distilleries right here, with us, at Bengaluru Duty Free. We would be delighted to show you our handpicked selection of Single Malt Whiskies and so much more.